Merchandising Project
In April 2022 I led a team of four and entered the American Association of Textiles, Chemists, and Colorists’ (AATCC) annual Merchandising Management Competition. The theme of the competition was “Wanderlust” and we were tasked with creating a sustainable travel wear line. I was in charge of doing the graphics for our project including designing and putting together the final board, designing and creating garment flats, and making a mock pop-up shop in Illustrator. Our team ended up placing third in the competition.
Garment Flats
Our team decided to create business professional wear for women traveling to warm climates for work trips. The items and colors can all be easily mixed and matched. We wanted our traveler to go from a day in the office to exploring the city her work trip is in, all comfortably in the same outfit. I designed the pieces and created the flats in Illustrator.
I designed a mock pop-up shop for our line. The idea is that it would be displayed in airports to capture our target market of young professionals.
